How much does a vacation rental website cost in 2026?

If you run a vacation rental — a few rooms, studios, or a villa — you've heard it a hundred times: "you need your own website." The real question is practical: how much does a vacation rental website cost today, and does the price make sense next to your other expenses? In this article we'll look at plain numbers, options explained without jargon, and how the cost of your own site compares to what you're already handing over in OTA commission.

Why it pays to know the cost up front

Many owners keep putting this off because they expect "expensive quotes" or "complicated tech." The truth: options range from a few euros a month to investments of several thousand, depending on what you want to achieve. What matters is knowing what you're paying, what you're getting, and how quickly the investment pays for itself once guests start booking directly with you.

Option 1: DIY with Wix, Squarespace, and similar builders

Platforms like Wix and Squarespace let you build a page yourself with drag and drop — no code required.

What you typically pay

• Platform subscription: usually around €10 to €25 per month, depending on the plan and whether you connect a domain.
• Domain: roughly €10 to €20 per year for your site's name.
• Your time: the biggest hidden cost. The first version can take hours or days to build, and so can the updates every season.

The pros and cons for vacation rentals

The pros: a fast start, visual control, relatively low monthly cost. The cons: SEO and loading speed depend on you and on the platform's limits. Booking functionality usually requires extra tools or integrations, and support is generic — it isn't built around the needs of hosts.

Option 2: A freelancer or small studio

When you want a custom look, a better page structure, and less stress over the details, many owners turn to a freelancer or a small agency.

Realistic price ranges

Prices vary widely, but for a simple-to-mid-range vacation rental site in Greece you'll typically see:

• A basic showcase site: from around €400 to €1,200 one-off, plus annual maintenance or small fees for changes.
• A site built for bookings, SEO, and speed: anywhere from €1,200 to €3,000 and up, depending on photography, copywriting, multiple languages, and integrations.

Always ask what the quote includes: hosting, domain, changes after delivery, and training on how to update your rates and availability.

Option 3: A larger agency

Big agencies can take on branding, advertising, content, and technical support. Costs usually start at a few thousand euros and climb with the scope of the project. For most small and mid-sized vacation rentals this is overkill — unless you're planning a full rebrand and multi-channel campaigns.

How a website's price compares to Booking.com commission

To put these numbers in context, look at what you're already paying in commission. In our article What Booking.com really costs you we show how an average season with a decent number of bookings can mean hundreds or thousands of euros a year in commission, depending on your room rate and the percentage you've agreed to.

A simple example: if you're losing €1,500 a year to commission, a site that costs €800 to €1,500 one-off pays for itself in under a year — even if you only shift part of your bookings to direct bookings. And even if the site costs more, comparing it against your annual commission bill tells you whether you're looking at a real investment or just another fixed expense that never builds a customer base of your own.

What MyStaySite offers

MyStaySite is built for vacation rental owners who want a clear price, a site guests trust, and support without having to become developers. The Website Package costs €900 one-time and includes domain, hosting (first year), and full setup if you don't already have them. From year two, domain and hosting renewal are included in the €200/year maintenance plan (first year of maintenance free).

No comparing dozens of plugins, no guessing what's missing from your SEO: the whole thing is designed around the day-to-day reality of running a rental, not general-purpose websites.

You can see how this works in practice — browse our live sites. You'll see how rooms are presented, how the information reads on a phone, and how the right structure helps a guest book without confusion.

Mistakes that cost you before you even hire a developer

Before you invest, read 5 mistakes Greek vacation rentals make online. Many problems aren't about technology at all — they're bad photos, unclear pricing, or a page that doesn't inspire trust. Fix those first, and your website investment pays off much faster.

The bottom line: so what does it actually cost?

There's no single number that fits everyone. A vacation rental website can cost a few euros a month if you build it yourself, a few hundred to a few thousand euros with a professional build, or more if you want a full agency package. What really matters is the ratio of cost to results: how many direct bookings the site can bring you, how much it cuts your dependence on commission, and how easily you can update rates and availability without losing hours every week.

Start with a clear picture

Want to know if it's worth it for your property? Three simple steps:

1. Add up what you paid in OTA commission last year — not a guess, the actual figures on your statements.
2. Decide whether you'd rather invest mostly time (DIY) or money (have a specialist handle it).
3. Ask for a proposal that spells out exactly what you get: how many pages, booking functionality, support, and delivery time.

The MyStaySite team is here to give you an honest picture, no hype — and to help you get a site that works for you, not the other way around. Get in touch for a no-obligation first chat, and let's find the plan that fits your property's size and goals.