Hotel Website Design Companies in Greece: How to Choose (2026 Guide)

When a hotel or vacation rental owner decides "I want my own website," the next question is always the same: who should build it? The market is full of options that are hard to compare: do-it-yourself tools, generic web design agencies, tourism specialists, subscription platforms. This guide puts them side by side - with prices, timelines, and the pros and cons of each - and closes with the 7 questions you should ask any company before you sign.

The 4 categories of options

1. Do it yourself: Wix, Squarespace, WordPress

If you have the time and inclination, you can build a basic site yourself for €0-€300 plus subscriptions of roughly €120-€300/year. We break it down in how much a vacation rental website costs. The short version: fine as a start, but SEO, speed, and professional image stay on your shoulders - and the hours you spend are hours away from your guests.

2. A generic web design agency

Every city has dozens of studios that build sites "for everyone": garages, lawyers, restaurants, hotels. They typically charge €500-€3,000+ and deliver in 4-8 weeks. The problem isn't quality - it's that accommodations have specific needs a generic agency learns on your project: a booking enquiry form with dates, reviews integration from Booking and Google, bilingual content for international guests, seasonality, tourism SEO. All of it can be done - but often as "extras" on the price, or as an experiment.

3. An agency specialized in hotels & accommodations

In Greece there's a small group of companies focused specifically on tourism - among them CMD, Cylicom, BitMyJob, Netcraft, DTI, and us at MyStaySite. Costs usually run €900-€3,000, and the difference shows in the details: booking flows, reviews, bilingual content, and tourism SEO are the product, not an adaptation.

Our honest self-introduction in one paragraph: MyStaySite is an independent specialized studio - not a big agency, and that's the advantage: you work directly with the person who designs and builds your site, with no project managers and none of the overhead you pay for in bigger builds. We serve small and mid-size properties (rooms-to-let, villas, small hotels) with the Website Package at €900 one-time, delivery in 2-5 business days, and 6 live sites across Halkidiki, Antiparos, and Santorini. If you're a 100-room resort with a complex PMS and revenue management, a larger build probably fits you better - and that's fine: request samples and quotes from 2-3 specialized agencies and compare.

4. Subscription accommodation platforms

Tools like Lodgify or Smoobu combine a site, booking engine, and channel manager for €30-€100/month. Convenient if you want everything in one place - but the subscription runs forever (€360-€1,200 every year), the templates look alike, and SEO is capped by the platform's limits. They work better as an operations supplement than as your primary online storefront.

Comparison table

The 7 questions before you sign

1. Who owns the domain and the site after delivery? The right answer is "you, 100%." If the domain is registered in the agency's name, you're locked in.
2. What exactly does the price include? Hosting, domain, photos, copy, translations, post-delivery edits - all in writing.
3. Do you have live accommodation sites? Not generic "pretty websites" - ask for 3-4 live hotel or rental sites and open them on your phone.
4. How fast does it load on mobile? Over 70% of your visitors come from mobile. Test their samples with PageSpeed Insights.
5. What SEO setup is included at delivery? The acceptable minimum: sitemap, Google Search Console, proper titles, structured data. See our SEO guide for accommodations.
6. Is the site readable by AI search engines? More and more travelers ask ChatGPT and Perplexity. Ask whether the site ships with structured data and AI-readable content - most agencies won't even know what you're asking, and that alone is an answer.
7. What do edits cost afterwards? Prices, photos, and copy change every season. Learn the cost and response time up front.

Conclusion: pick the category first, the company second

The most common mistake we see: owners compare a €600 quote from a generic studio with a €900 quote from a specialized agency and decide based on the €300 - without noticing that in one case the booking form, reviews, and bilingual SEO are "we'll see," while in the other they're standard. Decide what you need first, then request quotes from 2-3 companies in the right category, and ask all of them the 7 questions.

If you'd like to see how we answer the 7 questions ourselves, start from our hotel website design page or request a free 5-minute video audit of your current site.